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Top-down view of hands typing on a laptop displaying search engine optimization performance analytics and keyword traffic dashboards

5 SEO tips for business owners

July 10, 2024

Search engine optimization (SEO) is essential for businesses looking to increase their online visibility and drive organic traffic. With the

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Do you have a CRM (Customer Relationship Management) system(s)? If so, which one(s)?

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How do you currently manage your online reputation? Include Google My Business Profile and any others.

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What email marketing tools do you use? (e.g., Mailchimp, Constant Contact, Klaviyo, HubSpot)

Do you have a system for tracking leads and conversions? If outside of your CRM, what is it?

Do you have an eCommerce system in place? If so, what platform are you using?

What marketing automation tools do you use, if any?

Do you use a project management or workflow tool for marketing activities? (e.g., Asana, Trello, Monday.com)

Who is responsible for marketing within your company?

What in-house resources do you have for marketing? Include people or systems not previously noted.

Describe your lead flow from inital contact to purchase and completion?What in-house resources do you have for marketing? Include people or systems not previously noted.

Do you have a newsletter or way to engage leads if they aren't ready to make a purchase decision?

How do you currently track marketing performance?

What key performance indicators (KPIs) matter most to you?